IN PRIVATE WITH...

PERALDI
ALEXANDRE JACQUES JEAN
40 YEARS OLD/ MARRIED, 2 CHILDREN(Rodrigue 12 and Ferdinand 10)

JOB
Design Director

KEY DATES
TERTIARY EDUCATION
1986
He graduated from Ecole Boule(Paris) specializing in engraving and enamel work.
1995
To enhance his technical and creative knowhow and have more than one string to his bow, he undertook a post-graduate course at the Institut Superieur du Marketing de Luxue.


CAREER
CARTIER INTERNATIONAL
1988
He started his career in the Design department at Cartier International, working on the creation of accessories for Cartier and Yves Saint Laurent.
1997
His keen interest in new technologies inspired him to work on the development of IT tools destined to assist designers.
2000
With in the Design Department, he became Group Manager in charge of watchmaking and IT


BAUME & MERCIER
2001
Mr. Alain Dominique PERRIN nominated him to the position of Design Director at Baume & Mercier.


HIS DEFINITION OF DESIGN
The combination of aestheticism and ergonomics for perfect harmony yet always affordable

HIS FAVORITE PHOTOGRAPHER
Robert Mapplethorpe

HIS BEST STIMULANT
A cocktail of coffee and a good dose of positive stress: an explosive mixture!

HIS FAVORITE OBJECT
THE chaise-longue by Le Corbusier:the quintessence of design

WHAT COUNTS THE MOST
His family, his children

A WISH...
Peace in the heart of mankind

HIS MOST ASPIRED NATURAL TALENT
The gift of ubiquity to be able to in two places at once-at work and at home.

THE LAST BOOK READ
Les Bienveillantes by Jonathan Lithell

HIS CREDO
Happiness is for those who konw how to laugh.